Don’t freak out if our first round of concepts weren’t what you were hoping for. We have allocated two rounds of changes so we can refine your brand until you are 100% happy with the final product.
We’ve written a great blog article here about how to get the best out of working with creative types. We would highly recommend you read it pre-project so we can both fully benefit working together and create the best work possible. It all starts with a solid brief and direction from you.
You first point of contact is always your account manager. You will be working with both your account manager and the creative team at various stages in the process. In the initial face-to-face meeting, our creative director and strategy director will be present. During concept development phase, you will be liaising directly with your account manager and creative director.
You need a brand, not just a logo. Today’s consumers are smart, after all, they live in the age of the Internet. It also makes them some what desensitized to visuals. We’re so bombarded with graphics and visual stimuli that we’ve become quite good at filtering it.
A written list of tweaks and or amendments to a single concept provided in a single email or document.
NB – One email equals one round of changes
We allow for two rounds of changes on your chosen concept. Coordinating changes into rounds speeds up the process by reducing back-and-forth and keeps your costs to a minimum. Any additional changes requested thereafter are billable.
Scope creep is where additional requests or requirements expand the project beyond its original size. Our briefing process aims to extrapolate everything from the outset however you may come up with new ideas as you become more immersed in the project. Keep in mind that if you change the scope, it may cause the redundancy of previously completed work as well as requiring additional time and budget required to fulfill new requests. Any changes to the brief after proposal sign-off will require a re-costing.
Of course! Just be conscious that if you change the scope, it may cause the redundancy of previously completed work as well as requiring additional time and budget to fulfill the new requests.
Written feedback allows you to easily consolidate changes into one email and eliminates the ‘Chinese whispers’ that can occur when we brief changes to our designers. It ensures all feedback has a reference point and provides a checklist for our designers to work from.
We understand the importance of face-to-face meetings and factor in two for each project. We find this amount works well to keep meetings meaningful and on agenda. Any additional meetings requested by you will be at your expense.
It is important that we work as a team and are equally responsible for adhering to agreed timelines. We utilise project management tools and systems internally to deliver on time and we expect your commitment to timely feedback in return. Consider us your colleagues for the duration of the project.
To maintain centralised file storage and the integrity of ongoing design, we do not provide raw design files to clients or other design agencies. These files also contain our IP including design processes and treatments etc which are of commercial value. Unless agreed prior, we only provide print ready artwork files in-line with your proposal.
We love working with clients over the long term as it gets the best results. We have the capabilities in house to help with all things brand, graphic design, website and marketing.
So you’re wondering whether this is a one-night stand or a long-term relationship? The truth is, it’s whatever you want it to be. We deliver the best results for our clients by working with them over the long term, however we’re realistic enough to know that sometimes businesses are only looking to solve a specific challenge. That’s ok also. We’re not going to turn into stage-5 clingers.