Simple. Modern. Understatedly-cool.
To create a highly differentiated brand that effectively positions the business as true innovators and leaders in the engagement agency space.
Saltwater Collective worked with key stakeholders from Blink Republic to achieve just that. A simple, yet distinct ‘BR’ monogram lockup is paired with a modern art-deco typeface to balance classic with contemporary; the end result is a trustworthy, professional brand which isn’t afraid to push
Sleek, modern lines are carried from the ‘R’ and combine with fluro pops of colour and a rich charcoal to compel an impression of understated-cool.