To launch a Fin-tech startup primed to disrupt the financial services industry.
BidFin’s brand was inspired by the business’ tagline “Driving digital transformation”.
Saltwater Collective transformed the B into an infinity symbol, representing Bidfin’s ability to transform the business landscape, at the same time imparting a sense of omnipresence and infinite presence.
Bold, modern and minimal use of texture bolster a technology focused feel and position the brand for tomorrow’s world.
“I would be happy to recommend Saltwater Collective as a creative agency for any business. The branding and creative design concepts provided have been impactful and original. The team is very helpful, responsive and collaborative in their approach. The product and service provided has represented good value for money, which is particularly important for us as we are a small start up on a tight budget. They also have a network of other suppliers who they have been able to recommend for additional work needed.”
Suzanne Caldwell – General Manager