To build an inspiring, rugged and bespoke brand from scratch to launch a new high-end cabinetry and furniture business targeted towards building and design professionals.
SWC developed the brand identity from scratch including name development and visual design. Vintage, poster-style typography is paired with a retro shadow effect to bring a definitively established and reliable feel to the brand. Delicate and intricate icons surround the typography and are supported by flourishing patterns to reflect the bespoke/hand made brand characteristics.
A colour palette of high-end charcoal is teamed with a masculine copper to reinforce premium quality and a sense of familiarity.
“Being a craftsman for the past 15 years, i was looking for some one to work on my branding who pays a lot of attention to detail, the same as i do. This was the first time I have ever done something of this nature and I wasn’t sure what to expect throughout the whole experience with the Saltwater Collective team. My expectations were high and i didn’t get disappointed.
After a few meetings and some brainstorming with the Saltwater crew, i can easily say, they nailed it. I’m more then happy with the result and the whole process working with this mob. Thank you again for your work legends!!”
Sebastian Kopiec – Husk + Co