01.

The brief.

To build an inspiring, rugged and bespoke brand from scratch to launch a new high-end cabinetry and furniture business targeted towards building and design professionals.

02.

The solution.

SWC developed the brand identity from scratch including name development and visual design. Vintage, poster-style typography is paired with a retro shadow effect to bring a definitively established and reliable feel to the brand. Delicate and intricate icons surround the typography and are supported by flourishing patterns to reflect the bespoke/hand made brand characteristics.

A colour palette of high-end charcoal is teamed with a masculine copper to reinforce premium quality and a sense of familiarity.

03.

The response.

“Being a craftsman for the past 15 years, i was looking for some one to work on my branding who pays a lot of attention to detail, the same as i do. This was the first time I have ever done something of this nature and I wasn’t sure what to expect throughout the whole experience with the Saltwater Collective team. My expectations were high and i didn’t get disappointed.

After a few meetings and some brainstorming with the Saltwater crew, i can easily say, they nailed it. I’m more then happy with the result and the whole process working with this mob. Thank you again for your work legends!!”

Sebastian Kopiec – Husk + Co

SWC

04.

The cutting

room floor.

DROP YOUR

BRIEF

Imagine what we could do for you.

Tell us about your project here & we’ll respond

the same day

NEW BUSINESS ENQUIRIES

Pete Sutton Strategy Director

E. pete@saltwatercollective.com.au
M. 0423 819 702

THE

COMPANY

WE KEEP

"Saltwater Collective has multiplied our brand awareness many times over. As a direct result, we have experienced massive growth, attracted high-profile clients and improved market-share."

SHARMAINE CROOKS

AUSTRALIAN IMAGING