To up-level a misaligned brand and reintroduce it to more sophisticated market.
Saltwater Collective started with a brand workshop to delve into My Botique’s true target customer. We quickly identified a gap between the existing brand positioning and the people the brand serves.
This was rectified by bringing a level of European sophistication to the brand with a colour palette of monochrome blues and dusty pinks, a serif and sans serif typography pairing and a focus on lifestyle imagery rather than discernible facial closeups.
The whole team at Saltwater Collective were very positive and easy to work with. The office environment was calm and relaxed which was very conducive to creativity and brand alignment. I’m happier with collateral we produced more so than other firms I’ve used previously and the whole branding experience was enjoyable, professional and positive.
Benjamin Cordony – My Botique