01.

The brief.

To up-level a misaligned brand and reintroduce it to more sophisticated market.

02.

The solution.

Saltwater Collective started with a brand workshop to delve into My Botique’s true target customer. We quickly identified a gap between the existing brand positioning and the people the brand serves.

 

This was rectified by bringing a level of European sophistication to the brand with a colour palette of monochrome blues and dusty pinks, a serif and sans serif typography pairing and a focus on lifestyle imagery rather than discernible facial closeups.

03.

The response.

The whole team at Saltwater Collective were very positive and easy to work with. The office environment was calm and relaxed which was very conducive to creativity and brand alignment. I’m happier with collateral we produced more so than other firms I’ve used previously and the whole branding experience was enjoyable, professional and positive.

Benjamin Cordony – My Botique

SWC

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NEW BUSINESS ENQUIRIES

Pete Sutton Strategy Director

E. pete@saltwatercollective.com.au
M. 0423 819 702

THE

COMPANY

WE KEEP

"Saltwater Collective has multiplied our brand awareness many times over. As a direct result, we have experienced massive growth, attracted high-profile clients and improved market-share."

SHARMAINE CROOKS

AUSTRALIAN IMAGING