01.

The brief.

To rename and brand a startup nutrition and wellness business to meet the following objectives:

  • Facilitate partnership development with schools, corporates & dance academies
  • Become a hub of health and well-being resources
  • Attract high-value one-on-one clients

02.

The solution.

We landed on ‘The Wellness Assembly’ as the name to fundamentally link the business to the organisations it serves.

The visual brand incorporates herbal elements; wheat, parsley, lavender, sage, thyme and basil with raw textures to gives the brand an organic and wholesome feel. The corresponding colour palette is earthy, feminine and soft to appeal to a predominantly female target market.

03.

The result.

The new brand and website has opened the doors to organisations including Sydney Dance Company as well as local schools and multiple strategic partners in the industry.

SWC

04.

The cutting

room floor.

DROP YOUR

BRIEF

Imagine what we could do for you.

Tell us about your project here & we’ll respond

the same day

NEW BUSINESS ENQUIRIES

Pete Sutton Strategy Director

E. pete@saltwatercollective.com.au
M. 0423 819 702

THE

COMPANY

WE KEEP

"Saltwater Collective has multiplied our brand awareness many times over. As a direct result, we have experienced massive growth, attracted high-profile clients and improved market-share."

SHARMAINE CROOKS

AUSTRALIAN IMAGING