To rename and brand a startup nutrition and wellness business to meet the following objectives:
We landed on ‘The Wellness Assembly’ as the name to fundamentally link the business to the organisations it serves.
The visual brand incorporates herbal elements; wheat, parsley, lavender, sage, thyme and basil with raw textures to gives the brand an organic and wholesome feel. The corresponding colour palette is earthy, feminine and soft to appeal to a predominantly female target market.
The new brand and website has opened the doors to organisations including Sydney Dance Company as well as local schools and multiple strategic partners in the industry.