To up-level and refresh a rapidly growing health food brand so as solidify market leadership.
Saltwater Collective began with a strategy session to focus in on brand positioning to support sustainable growth, particularly within the distributor and B2B markets.
From there, the new brand was crafted to reflect limitless energy and a zest for life.
Elegant handwritten typography, combined with a solid and modern condensed sans serif font create a personable yet upmarket feel.
The colour palette is bright and positive. The stylised contrast is energetic although the subtle use of the colours, and integration of a background texture grounds the brand and gives it an calming, organic feel.
Light, bright imagery, that is reflective of the target audience’s lifestyle combines with the brands other elements, to create a look that is wholesome as well as contemporary and cool.
“Oh my lord. I have no words. None”
Heidi Pueten – Ulu Hye
Ulu Hye has exploded over the last year and pioneered the nut mylk base category. With hundreds of distributors across the country and positive reviews coming from all angles, that trajectory is set to continue.