To craft a rebrand which accurately reflects a highly credible, premium investment advice service.
Saltwater Collective epitomised simplicity and sophistication through an elegant typographic brandmark, supported by an equally sleek WIM lockup. Simple, refined and above all timeless, the clean black and white colour palette is supported with monotone imagery and abstract design elements to balance classic elegance with contemporary style.
Willow IM continues to go from strength to strength. With the new brand behind them, the firm has consolidated its domestic position and is currently expanding into international expat communities across Asia.