01.

The brief.

To craft a rebrand which accurately reflects a highly credible, premium investment advice service.

02.

The solution.

Saltwater Collective epitomised simplicity and sophistication through an elegant typographic brandmark, supported by an equally sleek WIM lockup. Simple, refined and above all timeless, the clean black and white colour palette is supported with monotone imagery and abstract design elements to balance classic elegance with contemporary style.

03.

The response.

Willow IM continues to go from strength to strength. With the new brand behind them, the firm has consolidated its domestic position and is currently expanding into international expat communities across Asia.

SWC

04.

The cutting

room floor.

DROP YOUR

BRIEF

Imagine what we could do for you.

Tell us about your project here & we’ll respond

the same day

NEW BUSINESS ENQUIRIES

Pete Sutton Strategy Director

E. pete@saltwatercollective.com.au
M. 0423 819 702

THE

COMPANY

WE KEEP

"Saltwater Collective has multiplied our brand awareness many times over. As a direct result, we have experienced massive growth, attracted high-profile clients and improved market-share."

SHARMAINE CROOKS

AUSTRALIAN IMAGING